Dave Panek, Vice President, Marketing, Teradata Marketing Applications, discussed how leveraging agile marketing can help an organization deliver personalized, cross-channel experiences to customers in his presentation to Argyle's CMO membership at the 2016 CMO Spotlight on Retail and Consumer Goods & Services Forum in Chicago on June 21.
Dave Panek, Vice President, Marketing, Teradata Marketing Applications, discussed what it takes for marketers to engage their target audiences consistently during a Thought Leadership Spotlight to Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership Forum: Spring Event in Chicago on March 8.
"So in the internal alignment the first thing we have to do ... is be the voice of the customer, but also tear the silos down to work with our business counterparts because marketing cannot do this alone. When marketing tries to drive customer-centricity alone, it fails."
"We’ve got to stop the old ways. We’ve got to understand. We’ve got to fix the data issues, the system issues, the silo issues, all of the internal crap that really stops us from being great marketers. It really comes down to beginning with individualized insights."
"I think about where we are as marketers today, we are, to some degree, like toads. The environment around us is heating up. If we think about the digital era, it continues to grow and expand around us. We have two choices as toads. We can either jump, like a smart toad would do, or we could still sit there, and of course we’re going to get cooked over time."