David Rogers, Author, "The Digital Transformation Playbook," Columbia Business School, discussed what it means for business leaders to rethink their approach to building a successful business strategy in his keynote address to Argyle's CMO membership at the 2016 Leadership in Digital Marketing Forum in New York on Oct. 19.
Bruce Felt, Chief Financial Officer, Domo, discussed how a CFO can help a company execute its long-term strategy in his presentation to Argyle's CFO membership at the 2016 Chief Financial Officer Leadership Forum: Fall Event in Chicago on Nov. 17.
Matt Beliveau, Vice President of Human Resources at Morton Salt, talked about lessons learned during his two-year journey transitioning from a transaction-based HR function to one based on capabilities.
Dr. Mark L. Frigo, Director of the Center for Strategy, Execution, and Valuation at DePaul Graduate Business School, discussed the dimensions of high-performance companies and how they differ from firms that fail.
"One of the things that marketers do really well is they create an experience when you go to their website. The same can be applied with when you’re doing this with your own employment value proposition and creating that dynamic story."
"I would ask the question, do you believe that you are a loosely-coupled HR organization, a tightly-coupled HR organization or a highly integrated organization? I believe that there’s a path and sometimes you go forward and then backwards a little bit to become a highly integrated HR organization."
"We have to have a strategy. We have to be strategically agile. If we’re not agile, we will not be able to adapt to changes that are happening in the marketplace."
Adam Grossman, Senior Vice President, Marketing and Brand Development for the Red Sox and Fenway Sports Management, sat down with Argyle to discuss the responsibility to maintain a cherished brand while innovating the fan experience, and the ways in which recent marketing efforts have leveraged and complemented the team.
When Suzanne Dowd Zeller, Chief Human Resources Officer at Allianz, first arrived at Allianz three years ago, she asked her CEO, “What’s in the water? Why is everyone so happy here?” Having spent 30 years in various roles leading human resources functions, these were great questions. Allianz Life’s employee engagement index has hovered around 86% the past few years – providing statistical confirmation that employees were happy. Plus, employees have voted the organization a top workplace in local and national surveys. Today Zeller discusses further why engagement is a worthwhile business investment.