Courtney McKleeven, Vice President, Industry Lead, Yahoo, explored what consumers now expect from brands and how marketers can best meet these expectations with their digital marketing strategies in order to maintain credibility in her presentation to Argyle's CMO membership at the 2017 Leadership in Digital Marketing Forum in San Francisco on June 8.
Joseph Kehoe, Senior Director, Digital Strategy, Avanade, discussed the opportunities and challenges of modern marketers during his presentation to Argyle's CMO membership at the 2017 Chief Marketing Officer Leadership Forum in Atlanta on June 6.
Colleen Lewis, Vice President, Retail, Alex and Ani, discussed how Alex and Ani expanded its retail offerings by investing in its brick-and-mortar stores during her keynote presentation to Argyle's CMO membership at the 2017 Retail & Consumer Goods Forum: Marketing to the Modern Consumer in New York City on April 27.
David Craig, Senior Vice President, Wholesale Bank Marketing, SunTrust Bank, discussed the role of business-to-business (B2B) marketers and how they can drive business growth in his keynote presentation to Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership Forum: Spotlight on B2B Marketing in Atlanta on Oct. 27.
Shane Snow, cofounder and Chief Creative Officer, Contently, discussed the importance of storytelling and content marketing for today's financial services firms during his presentation to Argyle's CMO membership at the 2016 CMO Financial Services Leadership Forum in New York on June 8.
Alan Haughie, Senior Vice President and Chief Financial Officer for The ServiceMaster Company, presented a humorous explanation of the tricky business of being a CFO.