Wilson Raj, Global Director of Customer Intelligence at SAS, examined what it takes for a business to foster long-lasting customer loyalty during his presentation to Argyle's CMO membership at the 2017 Leadership in Digital Marketing Forum in New York City on October 12.
Jill Dyché, Vice President, SAS Best Practices, SAS, discussed the evolution of the customer journey in her presentation to Argyle's CMO membership at the 2017 Chief Marketing Officer Leadership Forum: Digital Marketing & Personalization in Chicago on Feb. 16.
Ray Boisvert, SAS Partner and President at I-SEC Integrated Strategies, advised CISOs to be skeptical and carefully consider purported silver-bullet analytics.
Ray Boisvert, SAS Partner and President of I-SEC Integrated Strategies, talked about the current reality of security analytics.
Wilson Raj, Global Director, Customer Intelligence, SAS, discussed what it means to win the customer experience battle during his presentation to Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership Forum in San Francisco on June 8.
Ray Boisvert, SAS Partner and President of I-SEC Integrated Strategies, talked about the requirements for effective security analytics.
Tom Kimner, Head of Global Operations, Risk Management at SAS, discussed risk management trends with Argyle's Chief Financial Officer membership in his Thought Leadership Spotlight at the 2015 Leadership in Risk Management: Spotlight on Financial Services in New York on Nov. 17.
"When we see digital succeed it’s because executive decision makers come back to the company and where it should be. And what competitors are doing at some of the basic strategic planning that we’ve been doing for years, but with a digital edge."
"You have to have awesome data quality when it comes to looking at all this. Your IT asset management systems that you've got the data from or your active databases; they have to be cleaned up. There’s a lot of noise."