Mathew Sweezey, Principal of Marketing Insights at Salesforce Marketing Cloud, examined what it takes to build a high-performing marketing organization during his presentation to Argyle's CMO membership at the 2017 Chief Marketing Officer Leadership Forum in Atlanta on December 13.
Robb Begg, Vice President of Product Marketing at Salesforce, discussed insights from the 2017 Salesforce “State of Marketing” report.
Maria Humphrey, Director of Retail Industry Solutions, Salesforce, examined how the top retailers are transforming engagement by leveraging intelligence to make more informed business decisions than ever before in her presentation to Argyle's CMO membership at the 2017 Retail & Consumer Goods Forum: Marketing to the Modern Consumer in New York City on April 27.
Mark Bloom, Senior Director of Strategy and Operations for the Service Cloud, Salesforce, discussed how organizations can leverage a broad collection of data to enhance the customer experience in his presentation to Argyle's CX membership at the 2017 Customer Experience Leadership Forum in Chicago on May 9.
Mathew Sweezey, Director of Marketing Insights, Salesforce, examined the future of marketing as well as new channels that marketers can use to connect with their target audiences during a Thought Leadership Spotlight to Argyle's CMO membership at the 2015 Leadership in Digital Marketing Forum in Boston on Dec. 3.
"If you look at that as the base level you can understand that we are extremely different than we were in the past. It’s this difference of how we interact as humans that we need to understand as businesses if we want to be effective at marketing, at selling and driving these digital relationships."