Joel Book, Senior Director, Digital Marketing Insight, Salesforce Marketing Cloud, examined what it takes to market effectively in the era of the connected customer in his presentation to Argyle's CMO membership at the 2017 Chief Marketing Officer Leadership Forum in Atlanta on June 6.
Blake Miller, Director of Product Marketing at Salesforce Marketing Cloud, talked about recognizing the need for personalization and immediacy when interacting with customers.
Tiffani Bova, Global Customer Growth and Innovation Evangelist, Salesforce Marketing Cloud, discussed how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth during her presentation to Argyle's CMO membership at the 2016 CMO Spotlight on Retail and Consumer Goods & Services Forum in Chicago on June 21.
Matthew Sweezey, Principal, Marketing Insights, Salesforce Marketing Cloud, discussed the key differences between a high-performing organization and an underperforming organization during his presentation to Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership Forum in Atlanta on May 26.
"What you need to realize is products can be substituted. Relationships cannot. You need to own the relationship, and the only way that you can own that relationship is by having a net positive experience across every touch point."
"Why text messaging? Because 100% of the people coming through the door has the phone that has text messaging; not everybody has a smartphone. It is a very simple way that they can on and turn off during a stay. They're optimizing the moment and getting folks active."
"We're dealing now with somebody that before they ever engaged with us is already armed with a ton of information. The major reason for that is eight out of 10 of us begin the path to purchase online. We're actively gathering more intelligence."
"There’s no such thing as omni-channel ... It’s about understanding each channel’s role in the experience."