The thing about writing on social media strategies is that, by the time you hit “send”, the picture has changed. It’s that fast. Develop a facebook strategy, and the kids have moved to Kik. Develop a LinkedIn strategy and along comes LinkedUp. Hashtag yourself into the next season, and Twitter is replaced by digg. So, what are you going to do? If the train is too fast, do you just take the slow train to the post office? Or, do you start running faster, catch up, and jump on!! Come on, let’s run!
Business and life are like sports: it’s the name on the front of the jersey that matters, not the one on the back. It’s the team that will eventually cross the goal line or defeat the other guys. One person cannot do it. And, on top, when one person becomes the story, the rest of the team tends to sit back and watch. It actually decreases the productivity of the rest of the team.
“The successful organization is the one that is set up with the customer first and all activities surrounding that customer. Finance, accounting, human resources, merchandising, marketing, advertising, operations, technology….all focused on customer first. But, how do you do it? How can you possibly set yourself up with the customer top of mind at all times?"
You won’t have a social media department in two years. It’s not that you won’t use social media as a customer connectivity platform. It’s just that keeping a “social media department” separate from the digital group, the merchant group, the marketing group, and the advertising group makes very little sense.
Running your company is like driving a car. It’s best to have some idea where you are going before you even start the car. And once you start it? Be the best on the road! Why plan to be anything but the best? Be the leader of the pack!
Think of why you go in certain stores, why you buy different types of clothes, or maybe even why you ate that cereal this morning. Hate to break it to you, but you were probably influenced by the brand. Sorry, I know you are in control, you are the only one who can make your own decisions, you aren’t swayed by advertising….but, subtly or overtly, brands influence your behavior.
Tom Brady was a back-up until the starting quarterback was injured. Michael Jordan was cut from his high school basketball team, and came back the next year more determined than ever. How many times have we seen the story: little known back-up has his or her number called and performs like a superstar.
What would you do with a 70% increase in productivity, effectiveness, or efficiency? Is it possible to make your company or team fly like a V, where each team member gains strength from the other team members? Where every bird in the formation has bought in to the direction of the team? Where success for the team outweighs individual performances?