Lisa London, Ph.D., Director, CX Consulting, MaritzCX, examined how customer experience (CX) professionals can help customers establish an emotional connection to a brand during her presentation to Argyle's CX membership at the 2018 Customer Experience Leadership Forum in San Francisco on March 22.
Adam Hills, Senior Vice President and Head of Product Strategy – Wellness at Ayco, provided tips to help human resources professionals identify and segment the marketplace of available financial wellness program models in his presentation to Argyle's CHRO membership at the 2018 Human Capital Forum: Employee Experience in the Digital Era in San Francisco on March 21.
Steve Kaplan, Vice President of Client Strategy at Nutanix, talked about the critical role of financial modeling in the era of hyperconvergence and cloud.
Stephen Conner, Director of Client Strategy at Nutanix, discussed the importance of speaking to the business in their language and knowing how to talk about TCO and ROI.
Frank Hamlin, Chief Marketing Officer at GameStop, examined how marketers can optimize their return on investment (ROI) as well as highlight their value to the C-suite during his keynote address to Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership Forum: Spotlight on Retail and Consumer Goods & Services in New York on April 13.
Lori Pantel, Vice President, North American Marketing, Mattel, shared her thoughts on marketing and its definition within different organizations in a Fireside Chat with Heather Lazarus, Global Vice President, Brand Marketing – Girls, Mattel, and Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership in Los Angeles on Jan. 27.
Argyle Executive Forum and Oracle Marketing Cloud surveyed leading CMOs across the U.S. to better understand the top challenges they're facing in today's data-flooded digital ecosystem, and what they identify as the drivers of their success.
"We want to be here, connect all the devices to the person, know the transactions that happen in-store and what they’re doing online, but the real reality is [data's] all siloed in many different places. Putting [this data] all into one place that’s actionable is very hard."
Clay Stobaugh, EVP and CMO at John Wiley & Sons, sat down with Argyle to discuss how digital has transformed the industry and how the marketing organization is adapting and innovating to better engage with customers.