Lisa London, Ph.D., Director, CX Consulting, MaritzCX, examined how customer experience (CX) professionals can help customers establish an emotional connection to a brand during her presentation to Argyle's CX membership at the 2018 Customer Experience Leadership Forum in San Francisco on March 22.
Adam Hills, Senior Vice President and Head of Product Strategy – Wellness at Ayco, provided tips to help human resources professionals identify and segment the marketplace of available financial wellness program models in his presentation to Argyle's CHRO membership at the 2018 Human Capital Forum: Employee Experience in the Digital Era in San Francisco on March 21.
Frank Hamlin, Chief Marketing Officer at GameStop, examined how marketers can optimize their return on investment (ROI) as well as highlight their value to the C-suite during his keynote address to Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership Forum: Spotlight on Retail and Consumer Goods & Services in New York on April 13.
"We want to be here, connect all the devices to the person, know the transactions that happen in-store and what they’re doing online, but the real reality is [data's] all siloed in many different places. Putting [this data] all into one place that’s actionable is very hard."
"According to Benzaken, social media already has had far-flung effects on how companies run their customer service and marketing. Benzaken noted that while marketing typically was first to use social media, customer service departments quickly became involved in responding to customers posts."