Girish Balasubramanian, Vice President and General Manager, Product Management, Operations and Analytics, Western Union, and Eric Markowitz, Head of Global and Digital Marketing, Western Union, discussed what it takes for a retail financial services company to build a successful digital brand in their keynote address to Argyle's CMO membership at the 2017 Leadership in Digital Marketing Forum in San Francisco on June 8.
Maria Humphrey, Director of Retail Industry Solutions, Salesforce, examined how the top retailers are transforming engagement by leveraging intelligence to make more informed business decisions than ever before in her presentation to Argyle's CMO membership at the 2017 Retail & Consumer Goods Forum: Marketing to the Modern Consumer in New York City on April 27.
Douglas Zarkin, Senior Vice President and Chief Marketing Officer, Pearle Vision, described how Pearle Vision revamped its marketing strategy to breathe new life into a legacy brand in his keynote address to Argyle's CMO membership at the 2017 Retail & Consumer Goods Forum: Marketing to the Modern Consumer in New York City on April 27.
Colleen Lewis, Vice President, Retail, Alex and Ani, discussed how Alex and Ani expanded its retail offerings by investing in its brick-and-mortar stores during her keynote presentation to Argyle's CMO membership at the 2017 Retail & Consumer Goods Forum: Marketing to the Modern Consumer in New York City on April 27.
Why do consumers visit brick-and-mortar stores? Krystal Zell, Senior Vice President, Field Marketing and the Customer Experience, Simon Property Group, examined this question in detail during her keynote address to Argyle's Customer Care membership at the 2016 Customer Care Leadership Forum: Spring Event in New York on April 6.
Frank Hamlin, Chief Marketing Officer at GameStop Corporation, discusses his team’s journey in customer loyalty expansion and engagement in the ever changing e-commerce driven world, as well as technology investments enhancing online to in-store conversions. Can you tell us about your background and role at GameStop? I’ve been focused on consumer-centric strategic marketing, predominantly ...(read more)
Whitney Bouck, SVP of Global Marketing and GM, Enterprise for Box discussed how Box balances usability with security and the importance of getting IT involved early.
Lori Schafer, Executive Advisor for the Global Retail Practice at SAS discussed how “Tech Titans” like Amazon, eBay and Google are reshaping retail, and why competitors need to innovate to keep up.
Jen Millard, Chief Revenue Officer, Truaxis, on the value of Truaxis’ card-linked offers in driving loyalty and consumer engagement.