We dread that word…synergy. There is no more challenging place to apply the concept of synergy than within an organization when your firm has acquired another and the allure of multiple “synergistic gains” promised by management are expected from the sales organization. What could possibly go wrong? Well, just about everything. Here is a short list and what to do about it.
Let’s say you are a newly minted graduate from a prestigious MBA program, and “sales” is not your most preferred route to professional success. Our position is – if you want to be prepared to survive the disruption that every business will go through in the next 25 years, becoming a sales professional is absolutely the best place to start your career. The sales function will allow you to leverage every facet of knowledge you are acquiring for real-world success.