Anthony Liu, Head of Data Science at the American Medical Association, discussed what prescriptive analytics is and does and how to develop it using AI.
Alyson Griffin, Vice President of Global Brand Marketing at Intel, discussed what it takes to build a data-driven marketing strategy during her keynote address to Argyle's CMO membership at the 2017 CMO Forum: B2B Marketing in the Digital Era in San Francisco on November 29.
Mustally Hussain, Vice President and Treasurer at Herc Rentals, offered insights into what it takes to foster growth and innovation across a finance team during his keynote presentation to Argyle's CFO membership at the 2017 Chief Financial Officer Leadership Forum in New York on November 14.
Matthew Walsh, Senior Director of Platform and Analytics in SAP’s Center of Excellence, talked about the three differentiators for success in this second machine age.
Armin Roeseler, Chief Information Officer at DirectBuy, described the importance of developing business intelligence as a self-service function.
David Moore, Principal at Deloitte Digital, discussed how the Cloud provides opportunities to drive customer engagement, streamline financial operations, provide predictive analytics, and enhance security.
"We need a new measurement approach and lots of companies are using newer measurement approaches, but a whole bunch more aren’t. CMOs have been asking for this. They're saying, I want predictive analytics, I want to know what are my next moves. Give me headlights to look forward."
"[With] account-based marketing, for those of you that aren’t doing it, the value of it is it focuses on the best opportunities. You’re ensuring your attention is given to the top prospects, but it also delivers on sales reality."
"If we can get that right and have a very accurate model of what behavioral performance looks like, then we can help you to consistently recruit and develop and promote for that. And if that works well, as a business, you’ll drive more sales, you’ll deliver better service and you’ll hire better people who will stay longer."