Mathew Sweezey, Director of Marketing Insights, Salesforce, examined the future of marketing as well as new channels that marketers can use to connect with their target audiences during a Thought Leadership Spotlight to Argyle's CMO membership at the 2015 Leadership in Digital Marketing Forum in Boston on Dec. 3.
"The way that we try to frame up the notion of ad effectiveness is to get the sense of are you reaching my customer efficiently ... If you're doing that, then are you also delivering them with content or with messaging that is resonating with [customers]."
"Your story is never going to be a winning story, but you can avoid losing with the media depending on how you prepare and how you package your answers and how you interact with the media. It’s a battle that you’re playing for; it’s a battle for your corporate or your personal reputation and it is a battle that you can win."
Simon Bond, Chief Marketing Officer, BBDO Worldwide and Mark Sheridan, VP, Business Development & Channels, Marketo, on utilizing social platforms to market brands to customers in innovative, engaging ways.