Mathew Sweezey, Principal of Marketing Insights at Salesforce Marketing Cloud, examined what it takes to build a high-performing marketing organization during his presentation to Argyle's CMO membership at the 2017 Chief Marketing Officer Leadership Forum in Atlanta on December 13.
"What you need to realize is products can be substituted. Relationships cannot. You need to own the relationship, and the only way that you can own that relationship is by having a net positive experience across every touch point."
"If you look at that as the base level you can understand that we are extremely different than we were in the past. It’s this difference of how we interact as humans that we need to understand as businesses if we want to be effective at marketing, at selling and driving these digital relationships."