Michael Antman

Michael Antman, Vice President of Marketing at INTL FCStone, and Josh Mait, Chief Marketing Officer at Relationship Science, discussed the transformative role that data has played within the B2B marketing world and how the role of the modern CMO has evolved, both in terms of the necessary skill sets and the structure of their teams.

"Data is like a universal solvent. It dissolves all of the distinctions between the different departments and it breaks down all the silos, because everyone is looking at the same numbers. There’s not that much room for interpretation. The numbers are what they are, and either your program is effective or it isn’t.