As one of the instrumental figures in establishing FedEx's Talent Management Program and the recipient of the company's most prestigious award for outstanding achievements- the Five Star Award, FedEx's Bob Bennett is the epitome of a man who practices what he preaches.

Think of why you go in certain stores, why you buy different types of clothes, or maybe even why you ate that cereal this morning. Hate to break it to you, but you were probably influenced by the brand. Sorry, I know you are in control, you are the only one who can make your own decisions, you aren’t swayed by advertising….but, subtly or overtly, brands influence your behavior.

The workforce landscape for women has dramatically changed over recent decades. It is no longer considered normative for women to stay at home to raise children as double income families become more and more prominent in today’s society.