Frank Hamlin, Chief Marketing Officer at GameStop, examined how marketers can optimize their return on investment (ROI) as well as highlight their value to the C-suite during his keynote address to Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership Forum: Spotlight on Retail and Consumer Goods & Services in New York on April 13.
Frank Hamlin, Chief Marketing Officer at GameStop Corporation, discusses his team’s journey in customer loyalty expansion and engagement in the ever changing e-commerce driven world, as well as technology investments enhancing online to in-store conversions. Can you tell us about your background and role at GameStop? I’ve been focused on consumer-centric strategic marketing, predominantly ...(read more)
"Consumer engagement is evolving. We all know that. Consumers are engaging with brands on their terms, when they want, how they want. It helps identify and prioritize strategic objectives and it helps create a unified vision once you kind of line your organization. Ultimately, it creates a customer-centric strategy that puts the consumer in the middle of most of what you’re doing."
Mike Buskey, SVP, Human Resources, GameStop Corp., and Amy Wilson, VP of Human Capital Management Strategy, Workday on identifying, hiring, and developing high-potential employees.
I work for a company called GameStop and what I want to talk to you about today is how we're using consumer loyalty or more specifically some consumer loyalty initiatives that we've begun over the past few years to really drive and in some ways even transform our business.
'I was brought in the company a couple of years ago to help the company begin to navigate down the path of how to move from being this very traditional brick and mortar retailer to something unknown in the future where all forms of media, games were going to eventually going to move into the digital realm.'