Jonathan Lowe, Senior Vice President, Marketing, AEG Sports, discussed how organizations can build "fan avidity" during his keynote address to Argyle's CMO membership at the 2016 Leadership in E-Commerce Forum in Los Angeles on Sept. 8.
Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo, discussed "engagement marketing" as well as the steps marketers can take to drive customer engagement in a Thought Leadership Spotlight with Argyle's CMO membership at the 2015 Chief Marketing Officer Leadership Forum in Dallas on Dec. 9.
"Disengaged employees obviously will leave your company. We used to say people leave their managers. They don’t. They actually leave bad environments. Sometimes those are created by their managers, sometimes those are created by their peers, sometimes those are created by some of us."
"What we have to do is we have to help people understand what we’re doing and the vision we’re trying to drive is connected to what they care about, to what matters to them most in the organization, and more importantly, what matters to them on a personal level, to what matters, to what makes them tick."
On February 11, 2014, human resources professionals joined the 2014 Redefining Employee Engagement in Today’s Results-Driven World Virtual Event. Argyle Executive Forum brought together HR professionals to discuss changes in employee engagement and how HR professionals can best adapt to these changes in order to ensure successful HR practices. Perspectives were given by Gary Harrison-Ducros, Vice President Labor Relations for Frito-Lay; Donna Howard, Chief Human Resources Officer for Sonic Healthcare USA; Sumeet Kapoor, Senior Vice President HR Strategy & Change Management for Huntington Bank; and Razor Suleman, Founder & Chief People Officer for Achievers.
Donovan Mattole, Head of People & Organization for Mars Retail Group, shares his insights on associate engagement, how it’s a key to the company’s success, challenges of opening global stores and methods of engaging associates all over the world.
According to their Global Head of Talent Management, Austin Smith, the aspiration at Publicis Healthcare Communications Group (PHCG) is for everyone to have an excellent leader. Smith discusses successful strategies as well as challenges in achieving the organization's goal.
When Suzanne Dowd Zeller, Chief Human Resources Officer at Allianz, first arrived at Allianz three years ago, she asked her CEO, “What’s in the water? Why is everyone so happy here?” Having spent 30 years in various roles leading human resources functions, these were great questions. Allianz Life’s employee engagement index has hovered around 86% the past few years – providing statistical confirmation that employees were happy. Plus, employees have voted the organization a top workplace in local and national surveys. Today Zeller discusses further why engagement is a worthwhile business investment.
Executive Spotlight: J. Todd Phillips, the Former Vice President - Illinois Local Markets & Sales Strategy, Blue Cross Blue Shield of Illinois. From the perspective of J. Todd Phillips, through all this change, the basics remain the same: leaders who build and execute a solid strategy and who keep employees both challenged and motivated will enjoy the strongest results.