Scott McAllister, Senior Vice President, Digital Marketing & Revenue at Time Inc., discusses his team’s focus on moving the needle and redefining how consumers connect with world class content in the digital era.
Adrienne Hayes, Senior Vice President, Marketing and Communications at Motorola Mobility, sits down with Argyle Executive Forum to discuss evolving consumer behavior and Motorola's mission to deliver an exceptional customer experience.
"The modern consumer is focused on relevancy. They know, that you know, what they’re doing online and they want to see that behavior acknowledged. They want choices, they want to define their relationship with you and they want options to be able to do that."
"You can talk about having strong integration across channels, having a consistent brand experience, and making sure all your touch points feel united, but at the end of the day, there has to be a good story and an idea."