Alyson Griffin, Vice President of Global Brand Marketing at Intel, discussed what it takes to build a data-driven marketing strategy during her keynote address to Argyle's CMO membership at the 2017 CMO Forum: B2B Marketing in the Digital Era in San Francisco on November 29.
Wilson Raj, Global Director of Customer Intelligence at SAS, examined what it takes for a business to foster long-lasting customer loyalty during his presentation to Argyle's CMO membership at the 2017 Leadership in Digital Marketing Forum in New York City on October 12.
Renee Cacchillo, Senior Vice President, Customer, Brand & Technology, Safelite Group, examined the customer-driven journey and how today's organizations can support the customer of tomorrow in her keynote presentation to Argyle's CX membership at the 2017 Customer Experience Leadership Forum in Chicago on May 9.
Dino Zincarini, Product Evangelist at DataCloud, discussed the valuable role that finance can play in helping HR navigate its evolution through data analytics.
Andrew Dugan, Chief Technology Officer at Level 3 Communications, discussed the evolution—past and future—of SDN.
Argyle Executive Forum and Oracle Marketing Cloud surveyed leading CMOs across the U.S. to better understand the top challenges they're facing in today's data-flooded digital ecosystem, and what they identify as the drivers of their success.
Ronald Mehring, Chief Information Security Officer, Texas Health Resources, discussed security risk management in a keynote address to Argyle's CISO membership at the 2015 Chief Information Security Officer Leadership Forum in Dallas on Oct. 21.
"Good companies deliver satisfaction by doing what is promised, but then they delight the customer by doing the ordinary things in the potential motivators section. We look at our customer surveys in that light, where we do not trust what customers say; we try to marry it with data analytics."
Terry Wallace, VP of HR Global Operations at Pfizer, and Vina Dang, Managing Director for CareerBuilder, discussed the challenges of managing a global workforce and how data analytics is driving business objectives.