"Think about your experience if you've ever sold or bought anything on eBay or any auction-like platform. If you are selling an item, your biggest desire is maximum number of eyeballs on your product, correct? That's what a seller wants. If you're a buyer, you want the least amount of people paying attention to that product. Right out of the gate, I have two customer segments."
"The grapevine is usually pretty good and informative of telling you about that organization [and] its history with IT security. ... Does it have the right people [and] the right talent or are you going to have to go in there and clean up an entire mess, which none of us wants to do, but sometimes we’re told in the beginning that’s the biggest challenge, that we may have to do that."