April 3, 2018

CX Panel Explores the Delivery of Personalized Customer Journeys

Several customer experience (CX) experts explored what it takes for CX professionals to drive personalization in their day-to-day efforts during a panel discussion for Argyle's CX membership at the 2018 Customer Experience Leadership Forum in San Francisco on March 22.

featuring Katherine Chan

April 3, 2018

CX Experts Discuss How to Deliver Seamless Customer Engagement in a Hyper-Connected World

Several customer experience (CX) experts examined what it takes to provide seamless customer experiences in today's always-on, always-connected global marketplace during a panel discussion for Argyle's CX membership at the 2018 Customer Experience Leadership Forum in San Francisco on March 22.

featuring Eli Zogby

March 23, 2018

Great-West Life Associate VP Discusses the ‘Outside-In’ Customer Journey

Eli Zogby, Associate Vice President, Experience and Strategic Initiatives, Great-West Life Assurance Company, discussed the evolution of true customer-centricity in his keynote presentation to Argyle's CX membership at the 2018 Customer Experience Leadership Forum in Toronto on March 6.

featuring Tamar Cohen

November 8, 2017

Zoetis VP of Customer Experience on Creating a Customer-Obsessed Culture

Tamar Cohen, Vice President of Customer Experience at Zoetis, discussed what it takes to launch a customer-obsessed culture within any organization, at any time, during her keynote presentation to Argyle's CX membership at the 2017 Customer Experience Leadership Forum: Creating Experiences for the Hyper-Connected Customer in New York City on October 17.

featuring Liliana Petrova

November 8, 2017

JetBlue’s Head of Customer Experience Programs on Addressing Customer Journey Pain Points

Liliana Petrova, Head of Customer Experience Programs at JetBlue Airways, shared her thoughts on the customer journey and how to address various pain points along this journey during her keynote presentation to Argyle's CX membership at the 2017 Customer Experience Leadership Forum: Creating Experiences for the Hyper-Connected Customer in New York City on October 17.

featuring Matt Zilli

June 29, 2017

Marketo’s VP of Product Marketing on Tomorrow’s Marketer

Matt Zilli, Vice President of Product Marketing, Marketo, provided a framework for tomorrow's marketer in his presentation to Argyle's CMO membership at the 2017 Chief Marketing Officer Leadership Forum in Atlanta on June 6.

featuring Johann Wrede

December 28, 2016

SAP Executive Explores Content, Channels and the Battle for Attention

Johann Wrede, Global Vice President of Audience, Brand and Content Marketing, SAP, explained why he believes content "is not king" in today's global marketplace during his presentation to Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership Forum: Fall Event in Chicago on Sept. 28.

featuring Terry Cain

December 28, 2016

Avnet’s Former VP of Global Customer Engagement on Creating a Culture of Service Excellence

Terry Cain, former Vice President Global Customer Engagement, Avnet, discussed what it takes to create a culture of service excellence in his keynote presentation to Argyle's Customer Experience (CX) membership at the 2016 Customer Experience Forum in Denver on Oct. 20.

featuring Sean Shoffstall

December 28, 2016

Mapp Executive on Implementing a Meaningful and Engaging Digital Customer Journey

Sean Shoffstall, Americas General Manager and Vice President, Marketing, Mapp, discussed how business leaders can implement a meaningful and engaging digital journey for customers in his presentation to Argyle's CMO membership at the 2016 Leadership in Digital Marketing Forum in New York on Oct. 19.