Jennifer Stalzer

MasterCard, State Street Executives Discuss B2B, B2C Marketing

Jennifer Stalzer, Vice President, Product and Brand Communication, MasterCard, and Kristie Helms, Chief Content Officer, Head of Content Strategy, Digital Content, Marketing and Social Media, State Street Corporation, discussed how their respective companies approach business-to-business (B2B) and business-to-consumer (B2C) marketing during a Fireside Chat at the 2016 Chief Marketing Officer Leadership Forum: Spotlight on Financial Services in Boston on Sept. 15.
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