Chris Barlow, Vice President of Mobile Banking at Webster Bank, provided an overview of the Millennial banking customer and whether they’re leading the digital banking revolution.
Mark Bornstein, VP of Content Marketing at ON24, talked about envisioning webinars as proven and effective tools for achieving real "human" engagement.
Robb Begg, Vice President of Product Marketing at Salesforce, discussed insights from the 2017 Salesforce “State of Marketing” report.
Lloyd Balman, Head of Marketing for Retail at TD Bank, discussed that rise in experiential spending and the role social media plays in promoting it.
David Siegel, Chief Executive Officer of Investopedia, presented tips for how to use company data to create unique content to drive distribution.
Joe Hyland, Chief Marketing Officer at ON24, described how to get your customers to tell you what they’re interested in so you know how to engage them.
James Eardley, Global Director in SAP Hybris Industry Marketing, offered advice on the daunting task of engaging customers in the financial and insurance industries.
Hansen Lieu, Senior Director of Solution Marketing for Commerce at SAP, described the importance of beginning digital transformation by focusing on customer experience and commerce.
Blake Miller, Director of Product Marketing at Salesforce Marketing Cloud, talked about recognizing the need for personalization and immediacy when interacting with customers.