Dan Roden, Senior Director – Product Advocacy, Domo, discussed the importance of chief marketing officers and their role in today's organizations in his presentation to Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership Forum: Fall Event in San Francisco on Nov. 10.
Dan Roden, Senior Director, Product Advocacy, Domo, discussed the importance of data for today's chief marketing officers in his presentation to Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership Forum in Dallas on Dec. 8.
In his keynote address, Peter Walmsley spoke about the importance of the HR-CFO-CEO alliance.
Dave Kellogg of Host Analytics Provides Five Steps to Improving the Relationship Between Finance and the CEO
Vikram Phatak, CEO and Chairman of NSS Labs, discussed cyber attacks and the best strategies to prevent them.
Explore the results of Argyle's most recent CFO survey, revealing how the role of the CFO is evolving, what priorities are rising to the top, and which relationships are becoming increasingly important.
"I think CFOs by and large would probably look at technology as way to optimize our performance to drive more efficiency and drive top-line growth by leveraging technology. What you find is that the CEOs in the survey are actually concluding that technology is not only a way to improve the performance of their business, but that it can actually become a key part of their business model."
Jennifer Zeszut, CEO of Beckon, discussed the importance of data and analytics for today's marketers.
"One of the things that has made [new technologies] successful is that they are in constant transformation. Transformation is not just an event, it is not a one-time thing; it is constant and continuous transformation."