Sandy Jap, Professor of Marketing, Emory University Goizueta Business School, examined how marketers can evaluate a business partnership and take the necessary steps to prevent this relationship from deteriorating in her keynote presentation to Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership Forum: Spotlight on B2B Marketing in Atlanta on Oct. 27.
Dave Kellogg of Host Analytics Provides Five Steps to Improving the Relationship Between Finance and the CEO
Argyle Executive Forum and Host Analytics surveyed leading HR and marketing leaders to better understand their opinions of their CFO, and whether they truly believe that the finance function has evolved into a partner to the business.
Executive Spotlight: Larry Bonfante, Chief Information Officer at the United States Tennis Association. With over 30 years of experience in the IT trenches, Larry Bonfante is anything but a stereotypical “techie”. Larry has been acknowledged as a successful leader in the IT field by CIO Magazine and ComputerWorld and was recently nominated for the CIO Hall of Fame in 2013 for his focus on positioning the IT department to drive business results and become a critical business partner.