Jackie Palmer, Global Vice President of Strategy and Solution Management at SAP, examined what it takes to "market in the moment" during her presentation to Argyle's CMO membership at the 2017 CMO Forum: B2B Marketing in the Digital Era in San Francisco on November 29.
Shonodeep Modak, Chief Marketing Officer, Industrial Solutions, GE Energy Connections, discussed "ghost brands," how they spook the competition and how to minimize their impact during his keynote presentation to Argyle's CMO membership at the 2017 Chief Marketing Officer Leadership Forum in Atlanta on June 6.
Sudhir Menon, Vice President of Enterprise Information Management at Hilton Worldwide Holdings, talks about his company’s innovation/renovation journey to create data as an enterprise asset.
Terry Singla, former Vice President, Pricing & Promotions, Sears Holdings, discussed data and its impact on finance in his keynote presentation to Argyle's CFO membership at the 2016 Chief Financial Officer Leadership Forum: Fall Event in Chicago on Nov. 17.
Armin Roeseler, Chief Information Officer at DirectBuy, described the importance of developing business intelligence as a self-service function.
Paul Sharman, President of Focused Management Information Inc., talked about the reasons why the office of finance needs to change.
Eric Sharpsten on full-scope visibility using wire data for Centers for Medicare and Medicaid Services (CMS).
"With cloud-based analytics enterprise data is centrally located and accessible by everyone. It allows for complete visibility and end-to-end management of business functions."
"The way that some enterprises are using this today is they create a trusted set of key metrics—revenue, orders, assets, the key measures that the company has centrally. Some key dimensions—customer, product, region, things of that nature. Not everything. Not every analysis has to go through the central team. Those get networked out at the individuals."