Jerome Hiquet, Chief Marketing Officer at Tough Mudder a panelist at Argyle’s 2016 Leadership in Digital Marketing Forum in New York discusses branding, product experience, customer acquisition, and retention for a worldwide phenomenon. Can you give us some background about your role at Tough Mudder, as well as what brought you there? I joined Tough ...(read more)
Evan Graner, Senior Vice President, Brand Culture & Capability, Citi, discussed the link between branding, marketing and employee engagement in a Fireside Chat with Thomas Lee, Business Columnist, San Francisco Chronicle, and Argyle's CMO membership at the 2016 Chief Marketing Officer Leadership Forum: Spotlight on Financial Services in San Francisco on Jan. 21.
Panelists from Hewlett Packard, Equinix, CBS Interactive, TIBCO Software, Degreed, and PPS Group explored the trends and challenges surrounding managing top talent in the modern workplace.
"The opportunity is to take that lemon and turn it into lemonade in how you respond, so we’re going to talk about that and whole lot more. It’s all being driven by this right here. The path to purchase has fundamentally changed. Completely changed in the way that consumers will buy, how they interact."
"People don’t have time. The reason why infographics has caught on in such a big way is because people need to get that information but they don’t have time to process just so much that’s coming to us. So that was just a quick project that one could start out with."
"Before folks have made a decision about their first job, one of the things that I tell them is to make sure you understand the culture that you're about to walk into. This is because I am actually convinced great brands do not come out of weak cultures. They only come out of strong cultures."
"Everyone is tied to the same mission and the same goal. That means that everybody gets to challenge what you do. But the good part of the company is they know when to back off and say, okay it’s your job. They're not afraid to fail. We are not afraid to fail."
"Why text messaging? Because 100% of the people coming through the door has the phone that has text messaging; not everybody has a smartphone. It is a very simple way that they can on and turn off during a stay. They're optimizing the moment and getting folks active."
Adrienne Hayes, Senior Vice President, Marketing and Communications at Motorola Mobility, sits down with Argyle Executive Forum to discuss evolving consumer behavior and Motorola's mission to deliver an exceptional customer experience.