Jim Smith, Senior Customer Success Manager at Signavio, reviewed the value to the business of the customer-success program and manager.
Cole Cioran, Senior Research Director for Application Development and Portfolio Management at Info-Tech, described the keys to enhancing software selection and implementation.
Rick Kamal, Chief Technology Officer at Harvard Business School, discussed three main threats to business—information security, clogged pipelines, and a new type of business-model disruption.
Ryan Lester, Director of Customer Engagement Technologies at Bold360 by LogMeIn, discussed how AI can be used to facilitate the customer expectation evolution.
Kristopher Friday, Principal Solutions Consultant at Zendesk discussed the need to build toward an “organic channel” to make customer experiences meaningful and memorable.
Mark Blanchard, Global Head of Experience Design at Havas, described the amazing capabilities of AI and how it can be used to build valuable customer experience.
Bonnie Smith, Head of Executive Customer Marketing Programs at Akamai, discussed the value of the Customer Advisory Board and how to put together the most effective one.
Robb Begg, Vice President of Product Marketing at Salesforce, discussed insights from the 2017 Salesforce “State of Marketing” report.
Lloyd Balman, Head of Marketing for Retail at TD Bank, discussed that rise in experiential spending and the role social media plays in promoting it.