"We looked at where the future is in terms of change and innovation and who’s going to win. There is our thinking out here on what resonates more with the culture. And the idea was to make the big change."
We are building a team who know how to drive a marketing plan by matching a mix of communications strategies with compelling content, design and branding tactics that resonate with customers. You can have a wonderful marketing plan, but if you can’t execute it and create differentiation, it’s a waste.