"We’ve talked about a lot of other directional, social and other things where a lot of this stuff is actually vetted, but nobody’s even having the initial conversation at this point in time, which is the scariest part. Just start asking the questions."
"The way that we try to frame up the notion of ad effectiveness is to get the sense of are you reaching my customer efficiently ... If you're doing that, then are you also delivering them with content or with messaging that is resonating with [customers]."
"The creatives are really important and everything we’re measuring is behavior related to something that exists already and everything. That’s vitally important and I am trying to get so much smarter about data and how to use it and figuring out the right data to really use. But I’m kind of hoping that all this brain power about data and analytics will help me make better creative or help me empower the product creators at my company things that will really surprise audiences."
Ted Shergalis, Founder and Chief Strategy Officer at [x+1], discussed the importance of data for chief marketing officers, and how CMOs can leverage multi-channel programmatic marketing to build and promote their brands.
"The experience that we create for our customers on social networks is highly visible. It’s your most exposed customer touch point ... Since actions speak louder than words, this is where we have the opportunity to show people how we truly feel about how we value their relationship with us."
Jamie Hill, Chairman & Chief Executive Officer of adMarketplace discusses the need for marketing leaders to understand data and analytics in order to be successful in the digital advertising market.
Simon Bond, Chief Marketing Officer, BBDO Worldwide and Mark Sheridan, VP, Business Development & Channels, Marketo, on utilizing social platforms to market brands to customers in innovative, engaging ways.
Catherine Balsam-Schwaber, Senior Vice President of Integrated Marketing for NBCUniversal, and Neil Isford, VP of Smarter Analytics for IBM North America, discussed cross-company marketing solutions and changes in how people consume information.
"There’s a level of uncertainty and risk in what to do and where to go; but it’s critical for marketers to stay in the game, go with the flow of technology developments, and experiment, rather than stand on the sidelines and wait for things to happen."