Chris Young, Director, Industry Strategy at Adobe, examined how to bridge the gap between marketing and technology in a presentation to Argyle's CIO membership at the 2015 Chief Information Officer Leadership Forum: Spotlight on Financial Services in New York on Sept. 16.
" I am going to talk to you about four critical parts of the digital experience. The first is listening. The second is to be able to predict. Third is assemble. The last one is deliver. The last millisecond between a click and a page loading up becomes the moment when a meaningful experience can be constructed."
"Real social interaction in the real world is different from what we’ve been thinking of in looking at social today. How does it make a difference for you? I think we’re at a really interesting juncture as a whole. As we see this social coming of age moment and it’s coming to a stage where it’s not only grown up, it’s ubiquitous and it’s pervasive in where it’s going."
“Number one is social. CMOs are pulling me aside and saying, ‘You know, we have budget put aside for social, but I still don’t know what my social strategy ought to be. How do I figure it out?’”