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"The beauty of big data is it gives us a lot more insights to be more relevant, more segmented and more targeted. And we can treat more customers in the way they should be treated versus just guessing."
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"The media landscape has been in constant movement over the past few years, which has given us the opportunity to act differently as a challenger. There is the potential to be quicker and smarter, which makes the decision making process faster. Events are happening, and companies must be ready to jump on the train and make something out of it"
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"The smaller companies are trying to look at a space that’s already crowded and struggling to figure out how to optimize the patent filing process and to determine where to invest in innovation. The larger companies have different challenges around monetizing their portfolio and dealing with litigation"
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“Now, what if you knew that in advance? What if you had the ability to say, “Sara is likely to purchase this kind of handbag in three weeks”? What if you could accelerate that to now? What if you could do that across millions of customers every week, every month, every quarter? That’s the power of big data”
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“First of all, I believe that if you look at the luxury industry, like I said, five years ago we thought the Internet was the devil’s work. I certainly believe that we will become, as an industry, one of the leading industries using it because again, if you look at luxury, everything’s about experience. Everything is about the intrinsic value to the brand. Besides talking purely about product, you actually want to engage the customer. You want the customer to build a relationship with the brand”
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“‘We’re a media company in denial’ because what the media companies have or aspire to have are audiences, they aspire to have people interacting with them, they aspire to have traffic.”
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“I think the opportunity for us as marketers is to think about how we can leverage these social channels to change the way we do business. The consumer has changed. We’ve heard enough about that. They’re interacting with us and each other in different ways. How can we think about leveraging this future vision that we have to actually change the way we do business?”
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“The environment has changed so much. We need to be proactive. We can’t wait for people to come to us and be the analytical beast in the basement that you keep in a cage that can do any kind of statistics you want, but who can’t communicate to senior management, who can’t communicate anything in less than three pages, and who doesn’t have the ability to connect different data sets and look at the big picture”
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“As we start to think about the things we’re studying and the things we should all ask ourselves, it’s not just about what’s the shopper doing; it’s how do we prepare ourselves and our teams to do this better together”
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