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"The beauty of big data is it gives us a lot more insights to be more relevant, more segmented and more targeted. And we can treat more customers in the way they should be treated versus just guessing."
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"The media landscape has been in constant movement over the past few years, which has given us the opportunity to act differently as a challenger. There is the potential to be quicker and smarter, which makes the decision making process faster. Events are happening, and companies must be ready to jump on the train and make something out of it"
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"The smaller companies are trying to look at a space that’s already crowded and struggling to figure out how to optimize the patent filing process and to determine where to invest in innovation. The larger companies have different challenges around monetizing their portfolio and dealing with litigation"
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“That’s the place where sometimes, even as a person who’s spent a lot of her career on the quantitative side of marketing, starts to get a little personally frustrated around all the data dissection. At the end of the day, you can almost say from a human emotion, if you’re engaged and you believe in a brand, you will usually buy more from them.”
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“In the end, we need to ensure cost efficiency while maintaining a timely delivery of the work product. That keeps incredible pressure on the efforts to expand the resources since there is a duplication of cost in the transition stage. Unless one is willing to sacrifice work product and turnaround time, outside counsel needs to continue to provide services, while the in-house resource is being developed.”
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“It’s the patterns that emerge between exposure, engagement and commerce that begin to inform the communications. True ROI will come from the right balance of all three, but the endgame is simply to deliver the most value and drive business results.”
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“We don’t necessarily benchmark our trades against those of other institutions, but I think we do often find ourselves setting the pace. If you look back at the financial crisis, we were the only institution to effect the type of assets sale that was contemplated by the TARP legislation”
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“We need to realize marketing’s not simply about getting people’s attention, that’s just not enough anymore. As marketers we need to rethink our motivations for doing things. Instead of spurring people to just get into a lead funnel, we’ve got to spur people into become evangelists for our company and our service offerings”
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“What’s very important, again, is that the message that comes across needs to be perceived as something that consumers and fans see as organic, true and can be believed. The moment it becomes too commercial then it’s not even good for the artist because then they say, ‘Well, why is she doing that?’”
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