Phil Coady, VP Sales – Americas at Clarabridge, provided details about effective thought leadership in today’s global marketplace during a Thought Leadership Spotlight Presented by Clarabridge at the 2014 Customer Care Leadership Forum in Dallas on Feb. 27. In his presentation, “Sometimes Thought Leadership is Just Common Sense,” Coady described simple ways that an organization can become a thought leader within its respective industry.
According to Coady, thought leadership impacts revenue. If an organization becomes a thought leader, it can attract the best candidates to fill vacancies, provide valuable support to its clients and stay ahead of its rivals, Coady said. Meanwhile, Coady noted that how an organization listens to its customers can have far-flung effects: “Listening to your customers is the beginning of any relationship. The whole idea of any relationship, if you need it to work or you want it to work, is you have to start with listening.”
Coady said that an organization should learn about its customers to become an effective thought leader. By doing so, Coady stated that an organization can build long-lasting partnerships with clients. In addition, an organization that devotes the necessary time and resources to becoming a thought leader can give its customers exactly what they want: “It all comes down to why you’re doing it. The real reason you’re going to listen and the real reason you’re going to analyze is because you want to take an action. You want that action, if possible, to be as accurate as possible.”