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On Thursday almost 100 marketing professionals joined the 2013 Leadership in B2B Field Marketing Virtual Event. Argyle Executive Forum brought together members of their B2B field marketing membership for a discussion around both opportunities and points of pain for field marketing organizations.
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Don’t lose site of the strategic value proposition of customer care to the broader company. Too often customer care is singularly about responding to customer inquiries. Driving efficient resolution to customer issues is important, but that alone is table stakes. Customer care can play a more strategic role by listening to customers, analyzing information and data, and disseminating information effectively throughout the organization.
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You go about your everyday business, you make your product to the best standards of quality, you sell it at a competitive cost, and you have done your job. You are returning value to your investors, and that’s your role, right? Well, not exactly. By nature of being in business, you have much more responsibility than just selling product.
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U.S-backed candidate secures World Bank presidency
Jim Yong Kim has been named the new president of the World Bank continuing the tradition of US-preferred candidates assuming the position.
by Lily Robertson
Despite criticism in recent months that the election process is too politically motivated, Jim Yong Kim, the US-backed candidate for the World Bank presidency, has been announced as the new leader replacing current president Robert Zoellick. Korean-born Jim Yong Kim was formerly the 17th President of Dartmouth University.
His leading opponent was current Nigerian finance minister, Ngozi Okonjo-Iweala who posed the first real threat to a U.S candidate in the World Bank’s history according the The Guardian. Her financial background, as well as former role as Managing Director within the World Bank were considered by some to be a better fit than Kim’s background which is primarily as a public health expert rather than economist.
Despite losing out on the role Okonjo-Iweala has confidence that the U.S’s influence on the process will change in the future, saying in the article, “We have won important victories … We have shown what is possible. Our credible and merit-based challenge to a long-standing and unfair tradition will ensure the process of choosing a World Bank president will never be the same again. The hands of the clock cannot be turned back.”
In an interview with the BBC Kim said his background as a physician meant his focus will be on evidence instead of ideology to solve problems. “If we can focus on the evidence of what is actually working and adapt those evidence-based interventions to local context, I think we can be very successful.”
