Topcoder CEO Mike Morris discussed how artificial intelligence (AI) and other state-of-the-art technologies are helping marketers build next-generation solutions that wow customers during his presentation to Argyle’s CMO membership at the 2017 Leadership in Digital Marketing Forum in New York City on October 12. In his presentation, “Wowing Customers in the Age of AI and the Gig Economy,” Morris offered tips to teach marketers how to embrace the latest technologies to help their respective companies gain a competitive advantage.
According to Morris, AI is one of many technologies that plays a key role in the way that today’s companies operate. Yet many businesses fail to identify the long-lasting impact of AI.
No longer can businesses wait to implement AI, Morris said. In fact, failure to incorporate AI into a company’s day-to-day operations may cause long-lasting problems.
A business that ignores AI risks missing out on opportunities to differentiate itself from the competition. Furthermore, a company that lacks AI capabilities may struggle to increase its revenues and extend its global reach.
“AI is now foundational,” Morris said. “This is no longer a category that you should be thinking about. Now, AI should be in everything that you are building.”
If companies integrate AI across multiple departments, they can simplify and improve many processes and systems.
Although AI may seem complex at first, the technology can be easy to implement within any business, regardless of industry. If marketers take a proactive approach to technology, they may be better equipped than others to reap the benefits of AI both now and in the future.
“AI is training a computer to think like a computer,” Morris stated. “At Topcoder, we’re building a community around AI.”
How a company incorporates AI into its everyday operations can have far-flung effects on the business, its customers and its employees.
“Think about how you can incorporate AI into something to make it more usable.”
In many instances, marketers can use AI to streamline data collection and analysis. AI often helps marketers can speed up data collection and analysis and gain the insights they need to make informed decisions faster than ever before.
The capabilities of AI extend beyond data analysis too. If businesses integrate AI into their everyday operations, they may be able to use this technology in a variety of applications.
“You need to start thinking about the capabilities of AI … because they are foundational now,” Morris noted.
AI may change that way that marketers approach problems as well. The technology can help marketers identify problems before these issues escalate. Plus, AI generally allows marketers to analyze problems from multiple angles and discover innovative solutions.
“AI is now foundational. This is no longer a category that you should be thinking about. Now, AI should be in everything that you are building.”
Today, AI enables Topcoder’s customers to examine a broad array of problems and create tasks related to these issues, Morris said. This enables businesses to identify challenges and opportunities and map out their day-to-day efforts accordingly, ensuring companies can optimize the time and resources at their disposal.
“We break down a problem – whether it’s exploratory or executional – into an actual task and have people compete on that task,” Morris indicated. “It’s all about democratizing opportunities and allowing people to self-select and to solve problems.”
With AI and other evolving technologies, it is essential for marketers to perform deep analysis. If marketers understand the benefits of assorted technologies, they can implement these technologies faster than rivals. Then, these marketers can use best-in-class technologies to help their respective companies achieve their immediate and long-term goals.
“You need to think about the gig economy in your company, and how you can apply it and where you can use it,” Morris said. “Start thinking about AI, start thinking about it foundationally and teach people how to think that way.”
Furthermore, it frequently helps to look beyond current AI applications.
As technology evolves, new AI applications will become available. Meanwhile, marketers who are able to find unique ways to apply AI to business processes and systems may be able to drive business enhancements, resulting in reduced business costs and increased productivity and efficiency.
“Think about how you can incorporate AI into something to make it more usable,” Morris recommended. “Digital assistants are just the norm. They should be able to ask for anything and get it done.”
There is no need to wait to incorporate AI into a company’s operations. The longer that marketers wait to leverage AI, the more likely it becomes that a business may fall behind its rivals.
Lastly, marketers should remain flexible, and an agile approach to technology could prove to be a difference-maker. If marketers are open to testing and implement new technologies, they could help their respective companies find the best-possible ways to drive meaningful results.
Mike is responsible for both Topcoder’s success and that of its customers/partners. He believes Topcoder’s 1 million+ strong, on demand global software development community will continue to redefine business.
Second only to his passion for family—and perhaps waterskiing—Mike inspires with his connection to Topcoder since its founding, as well as the proof in how the world’s top competitive technology community revolutionizes enterprise software.
Previously with Appirio as GM, Mike led the product development, customer innovation and sales/services teams to establish Topcoder as the premier crowdsourcing destination. He continues to empower companies with unprecedented access to talented technologists through the Topcoder Marketplace and Community.
Mike is a trusted executive, thought leader and speaker with the unique ability to manage/motivate across all levels/boundaries and he is an active Boston College alum – Go Eagles!
Mike will make you a believer that Topcoder is more than a company; it’s a long awaited disruptive technology shift in software development.