The changing role of the CMO was the focus of one of the discussions at Argyle Executive Forum’s recent 2013 Chief Marketing Officer Leadership Forum (New York). Stephen Schoffstall, Chief Marketing Officer at Legrand North America moderated the panel discussion. The panel discussed smoothly integrating the CMO into the C-Suite and how incorporating metrics is the key in doing so. Keeping the organization constantly focused on the customer is absolutely crucial and it should start in the board room. The panelists for this discussion are listed below. To view the panelists’ biographies, click here.
Panelists Included:Mark Battaglia, Chief Executive Officer, ThinkVine; Alan Colberg, Executive Vice President - Marketing & Business Development, Assurant; Benjamin Karsch, Chief Marketing Officer, Cigna Corporation; Jason Wadler, EVP, Strategy & Development, Leapfrog Online and Marty Willis, Chief Marketing Officer, Oppenheimer Funds.