Argyle Executive Forum and Oracle Marketing Cloud surveyed leading CMOs across the U.S. to better understand the top challenges they’re facing in today’s data-flooded digital ecosystem, and what they identify as the drivers of their success.
The rise of the Chief Marketing Officer and the role’s subsequent evolution over the past 5+ years has been one of the most talked about transformations within the business community. As the emergence of digital has presented organizations with more challenges and opportunities than ever before, marketing executives have shed their former reputations and emerged as a dynamic power player on the executive team, helping organizations navigate the digital landscape and cater to the modern customer. At the heart of this new role is the abundance of available data — how can CMOs skillfully decipher it, understand it, and leverage it to engage with customers?
Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading CMOs across the U.S. on these topics to better understand the top challenges CMOs face in today’s data-driven world. Amidst the many focuses that emerged — delivering seamless omni-channel experiences, navigating the endless array of available technology solutions, leveraging A/B testing — one imperative emerged the most clearly: leveraging personalization to drive and demonstrate clear ROI to the executive team. Access the full survey below to explore the data and understand what factors are influencing the modern CMO’s agenda!
Join us to discuss these topics and more at an upcoming Argyle CMO Forum near you! Browse our 2016 calendar here.
For more information about Oracle Marketing Cloud, please visit www.oracle.com/marketingcloud