By Daniel Kobialka
Microsoft Windows 8 sales have been disappointing, especially when compared to those for Windows 7. In addition, the PC market is declining, which could make it more difficult for Microsoft to promote Windows 8 to consumers and boost its profits in the near future.
"Where Windows 8 has not yet succeeded is achieving big, mass appeal," David Roman, chief marketing officer at Lenovo, told Fast Company. "It's difficult for people who are not very much into technology - or that are not early adopters - to see the appeal of Windows 8."
Roman added that Windows 8 has yet to garner attention from many mainstream consumers, which could make it tough for Microsoft to increase its sales.
Lenovo, the world's largest PC vendor, has seen its PC shipments decline recently. The company surpassed HP in the second quarter of 2013 in terms of worldwide PC shipments, and with a 16.7% share of the PC market, its success significantly depends on the continued adoption of Windows. However, PC shipments across the globe fell 11.4% during the second quarter of this year, indicating the industry is in decline.
Meanwhile, TechCrunch reports that Microsoft earned $19.9 billion in revenue in the fourth financial quarter of 2013.
"While our fourth quarter results were impacted by the decline in the PC market, we continue to see strong demand for our enterprise and cloud offerings," Microsoft chief financial officer Amy Hood said. "While we have work ahead of us, we are making the focused investments needed to deliver on long-term growth opportunities like cloud services.”