By Daniel Kobialka
Hooters chief marketing officer Dave Henninger noted that his company has grown exponentially over the past few years thanks in part to its marketing efforts. According to Henninger, Hooters focused on promoting its restaurants as unique dining venues where guests can have memorable experiences.
“We want to be welcoming to everyone from teenagers, boomers, men, women…everyone should be able to come to Hooters to have a great time,” Henninger told Nation’s Restaurant News.
In addition, a revamped menu has had far-flung effects on Hooters. Henninger stated that his business constantly searches for ways to bolster its menu, and as a result, has been able to keep its customers happy.
This summer, Hooters will use a custom menu in its efforts to further increase its sales as well. The restaurant chain is using a “Back to the Beach” menu that features various seafood dishes to garner interest from patrons around the country.
“Honoring the heritage of the Hooters brand is important as we celebrate our 30th anniversary as one of the most successful casual dining restaurants in the world,” Henninger said, according to a press release. “The ‘Back to the Beach’ menu pays tribute to our roots as a fun beach joint while also expanding our menu to offer customers delicious, seasonal seafood options, perfect for the summer months.”