by Lily Robertson
Luxury car-maker Bentley reported a 37% increase in sales for 2011, claiming demand has returned to pre-recession levels according to the BBC.
At the center of this profitability is increased demand from China and other emerging markets said the car-maker, which is owned by the Volkswagen Group. The US remains the company’s largest growth area, but sales in China were almost double their 2010 numbers. Sales were also boosted by the introduction of the new Continental GTC model which was launched in October. The company’s December sales were it’s second best in history.
“We want that success to continue and, with a new Continental V8 model set to attract new customers in 2012, have ambitious but realistic plans which reflect global economic conditions.” said CEO Wolfgang Duerheimer.
But despite impressive sales in a still flat economy, Bentley remains involved in a union dispute over pay, with a two-year pay deal having been rejected by workers at the Crewe-based factory in December.