Brett Colbert, Vice President of Information Technology Strategy and Enterprise Architecture at NetApp, offered details about the importance of big data in the corporate world at the 2013 Chief Information Officer Leadership Forum in Chicago on June 18. In his presentation, “Leveraging Big Data as a Strategic Advantage,” Colbert noted that companies should consider the value of mobile and social marketing campaigns. Because many digital tools are readily available to business officials worldwide, Colbert said, administrators who understand the value of big data can use it to their advantage regularly.
According to Colbert, company leaders who rely on big data can learn about their respective industries and gain a competitive edge over rivals: “Information as a strategic enabler, I think we’ve been talking about that for a long time. As our business processes, in some cases, become more and more commoditized, information is the go-to place to really differentiate.”
In addition, Colbert recognized the importance of teaching employees about the value of big data. Maintenance is also important with big data systems, and Colbert stated that companies should take steps to secure and retain sensitive materials for extended periods of time: “Big data cloud solutions are still evolving…There are [many] new start-ups that are coming up that look promising. In our world, what we’re going to try to do is find a way potentially to start moving some of that data up into the cloud. We’ll probably be in a hybrid mode where some of that data lives on…but ultimately we want to bifurcate some of that data out into the cloud and have somebody else manage and maintain it.” By devoting the necessary time and resources to big data solutions, Colbert said that organizations of all sizes could reap the rewards of their investments for years to come.