Dave Rudzinsky, Corporate VP and CIO at Hologic, explained how digital transformation is really business transformation.
Rudzinsky stated at the beginning of his keynote presentation at the 2016 Chief Information Officer Leadership Forum held on May 12 in Boston that he was tired of talking and hearing about digital transformation. “It’s called digital transformation, but it’s what we, in IT, have been doing all along. Now I’d say digital transformation is really about business transformation,” he explained. “The business knows what it wants, and it’s our job, as CIOs, to help it get there. I want to make sure my IT department scales in and evolves so it can support the business.”
“The business knows what it wants, and it’s our job, as CIOs, to help it get there.”
Another insight that Rudzinsky had was that digital transformation isn’t magic. “It’s about people, not technology. We need people that understand business and technology and how to put those together. We need people who understand data. Everyone in the business has to ‘get it’ in order for your company to be successful.”
An understanding of the customer is also critical, said Rudzinsky. “Are we using these new devices and upgrades to better serve the customer? Are we communicating with them in the medium they prefer, which, these days, is primarily via phone? What does your customer want you to be? This is part of the transformation.”
Changing how data is used is another part of the transformation in analytics and insight, said Rudzinsky. “We want to be able to predict what’s going to happen.”
Workforce experience is different for all of us, noted Rudzinsky. “The answer to workforce experience isn’t to buy a cloud-based solution. To me, workforce experience is how people interact with technology every day. Ask your employees what they want; they’ll tell you.”
Regarding business strategy, we need to help business analyze the data, advised Rudzinsky. “IS/IT isn’t responsible for creating the digital vision. That’s the responsibility of the executive team.”
When thinking about influencing and inspiring change, said Rudzinsky, “we no longer subscribe to the ‘if you build it, they will come’ theory. That’s a waste of time and money. People have to be ready for change and believe value is being created.”
“We no longer subscribe to the ‘if you build it, they will come’ theory. That’s a waste of time and money. People have to be ready for change and believe value is being created.”
Rudzinsky continued, “We also need to realize that good ideas can come from anywhere, and innovation can come from any part of the business. I’ve found that bringing in college kids to look at what we do can be very enlightening.” He also pointed out that digital natives, who grew up with devices in their hands, demand superb customer service on their own terms.
Rudzinsky’s strategic priorities for his business include:
• Accelerating innovation in services and products
• Enhancing operational effectiveness across the board
• Recruiting talent and optimizing engagement
To fund these strategies, business sponsorship is key. “We need to get the whole business focused on doing fewer things better,” said Rudzinsky. “We need to shape the demand to prioritize more effectively. IT needs to find a friend in the business who will act as an advocate so we don’t come across as the bad guy.”
An audience member asked, “Do you find that IT is usually baked into the business vision from the outset?”
“No. We wish,” replied Rudzinsky. “We need to do a better job of marketing our capabilities, but we need to be smart about how we do that.”
ABOUT DAVE RUDZINSKY:
As the Corporate Vice President and CIO for Hologic, Inc., Dave is responsible for all aspects of global IT for the company. He has 30+ years of IT experience, with over 25 years in IT Management. Dave has implemented and supported several large business solutions and other enterprise applications during that time and has functioned as Executive Sponsor and Project Manager for Hologic’s global ERP and CRM implementations. He has also led several acquisition integration teams for Hologic as the company has grown from $18M to over $2.5B in Annual Revenue.
A frequent speaker at local and national events, Dave has also served on the Board of Directors for several user groups. Dave currently serves on the Governing Body for the CIO Leadership Network and is an active participant in several other user and CIO advisory boards including the Oracle CIO Advisory Board.
He holds a B.S. in Business and Management Information Systems from the University of Rhode Island.