Two ATB officials shared their views on how a company constructs its DNA during a presentation at the 2013 Human Capital Leadership Forum in Chicago on May 30. "What's Your Organization's DNA?," a joint presentation, featured insights from Sherri Wright-Schwietz, Head of Talent and Story, Investor Services at ATB Financial, and Leeann Jarman, the bank's Director of Talent Innovation.
Wright-Schwietz compared searching for top talent to conducting a CSI investigation. As an organization strives to recruit and train qualified professionals regularly, Wright-Schwietz stated that a company should determine how its employees can contribute to this team: "When we were doing all of this hiring, our strategy at the time was the more feet on the street, the better. That’s how you were going to bring in the assets. We were fighting with all of the big banks. We were fighting with other credit unions for the exact same talent because they were looking for the exact same fingerprint. Did they have the skills, did they have a true record and past history of success, did they have the right education?"
In addition, Jarman stated that a successful organization is willing to go above and beyond to reshape its DNA when necessary. This company should conduct plenty of research so it can hire skilled professionals at all times, Jarman said. Meanwhile, a business may benefit if it attracts top talent consistently, as this organization will be able to stand out in a competitive marketplace. A firm's work is never done, however, and Jarman said that a company should evaluate its recruitment process periodically so it can stay ahead of its rivals: "We have our initial findings of the DNA profile of a leader. The investigation, though, is still underway. We’re still gathering information, we’re still validating, so the case is not solved. If we come back next year, we will let you know how we made out."