Kevin Walker, Director of Employer Insights at Indeed, shared his thoughts on what it takes to lead by example in the human resources space during a Thought Leadership Spotlight Presented by Indeed at the 2015 Human Capital Leadership Forum in Los Angeles on Sept. 10. In his presentation, “Leading in a New Hiring Landscape,” Walker noted that change can be difficult for today’s job candidates, but human resources departments can lead the way to help applicants find positions that meet their expectations.
According to Walker, today’s human resources departments must actively recruit applicants. Walker noted that human resources is similar to marketing, as HR professionals must promote vacancies to ensure they can find qualified candidates consistently: “As you think about talent acquisition and the way people look for work, your talent acquisition team is by far more emblematic and resembling of your marketing team than your sales team of the years past. That wasn’t true 10 years ago. I think this inbound active approach, even though it sounds like marketing, is much more applicable to recruiting today.”
Also, Walker pointed out that developing best practices for recruiting and retaining talent is key. He noted that human resources departments should own the recruitment process. By doing so, Walker said human resources departments can increase their conversion rates: “The good news is that you own the candidate experience. The bad news is that you own the candidate experience. If we send them to your career site and it’s a bad experience, you can’t blame conversion rates on anybody but yourself.”