Kevin Walker, Director of Employer Insights at Indeed, discussed the importance of data and technology for talent recruiters during a Thought Leadership Spotlight Presented by Indeed at the 2014 Human Capital Leadership Forum in Dallas on Nov. 20. In his presentation, Walker noted today’s talent recruiters must find ways to connect with “always-on, always-connected” mobile device users, including job seekers from across the globe.
Walker pointed out that mobile devices can help talent recruiters engage their target audiences. Mobile matters more today than ever before, Walker added, and talent recruiters who recognize the value of delivering a first-rate mobile experience can improve their chances of finding top talent: “If I had to say, at least from my purview, of anything you can solve in a talent acquisition funnel optimization, the first and only thing you should be focused on is mobile. That alone opens up the funnel to arguably what I would say is a more qualified candidate pool, a more tech savvy candidate pool and largely where the market is going.”
Understanding the structure of a mobile device, Walker said, is key for talent recruiters going forward. Providing mobile device users with simple navigation options can help an organization bolster its recruitment efforts, Walker noted. In addition, Walker pointed out that an organization should constantly strive to improve its mobile recruitment efforts as well: “You have to figure out … how to let [candidates] apply. There are lots of different technologies out there [and] there are lots of vendors, and I encourage you to talk to them all and find the right solution for you.”