Kevin Walker, Director of Employment Insights at Indeed, discussed the rapid shift towards mobile recruitment during a Thought Leadership Spotlight Presented by Indeed at the 2014 Human Capital Leadership Forum in Los Angeles on Sept. 30. In his presentation, “Job Search Gone Mobile: How Online Recruitment Has Changed,” Walker noted mobile devices are changing today’s global marketplace, and organizations need to find ways to attract job seekers who frequently use their smartphones and tablets to search for jobs.
According to Walker, mobile device users are far more engaged today than ever before. As a result, Walker noted, an organization needs to leverage mobile applications to connect with job seekers, as these people are using smartphones and tablets much more frequently than they did in the past. In addition, Walker pointed out an organization that delivers an outstanding mobile experience can make the most of its opportunities to find the top talent: “This is the experience that job seekers are receiving when they go to a career site that many of you may have. Pinch, zoom, illegibility and inoperability is standing in the way of candidates being able to apply to your jobs.”
Ensuring that the career pages and job content on an organization’s employment sites are viewable from a mobile devices is key, Walker said. If an organization invests in its mobile experience, Walker noted, it can develop an effective process to attract talented professionals who leverage their smartphones and tablets to search for jobs: “Best-of-class organizations [have] built and refined a mobile application process. When I look at the entire process, it’s not just the fact that can I take a mobile application, but how do I go from my start of the process to I’ve submitted my application?”