Keith Hadley, Practice Leader of Employment Branding at CareerBuilder, discussed what it takes for an organization to hire skilled, talented professionals consistently during a Thought Leadership Spotlight Presented by CareerBuilder at the 2014 Human Capital Leadership Forum in Los Angeles on Sept. 30. In his presentation, “Get the Advantage in a Competitive Talent Market,” Hadley pointed out human resources professionals have to plan differently to gain a competitive advantage over their rivals, especially as the global economy moves down towards lower unemployment and bottoms out.
Hadley noted “talent scarcity” is a major problem in today’s global economy. However, an organization that differentiates itself from rivals, Hadley pointed out, can gain a competitive advantage and find the top talent to fill vacancies. An organization that has the mindset to constantly work to hire the top talent, Hadley said, can find ways to stay ahead of its rivals as well: “Switch the mindset. Think of you as like you’re recruiting top athletes for a school. There are two processes. There’s the process that everybody goes through to apply for school and then there’s the process that the top athletes that you’re proactively going up there and trying to find, they go through a very different process.”
In addition, “reckless recruiting” can lead an organization to consider new ways to consider innovative ways to attract qualified professionals, according to Hadley. An organization should always search for new ways to recruit skilled, talented professionals, Hadley noted: “Talent acquisition professionals are starting to think about this idea of no, we have a recruitment engine and it’s always on. We have a great career site with great video, with great content out there, we have everything souped up on mobile and we’re trying to gather names and catch people when they’re looking and get them interested in us even if we don’t have an opening right now because we want to build up a pool of talent or a network of talent.”