Paul Turner, Director of Event Operations & Security for the Dallas Cowboys, discussed what it takes to build a successful workforce during his presentation at the 2014 Human Capital Leadership Forum in Dallas on Nov. 20. In his presentation, “Building a Unified Workforce: The AT&T Stadium Story,” Turner pointed out that building “a culture of service excellence” requires an organization to have an exceptional staff in place and create a work environment that fosters success.
Turner noted a consistent vision of what an organization expects from its employees is key. An organization also must find a way to articulate its vision through a mission statement, Turned added. Integrity is important for both an organization and its employees too, Turner said, and promoting integrity through a mission statement can help an organization get the best possible results from its workers: “I heard a definition of integrity which I really like, and every time I get a chance to talk to people, I like to share it. Maybe you’ve heard it, but it’s integrity is doing the right thing even when nobody’s watching. I like that.”
In addition, a simple, easy-to-understand mission statement allows an organization to make it perfectly clear about what it expects from its employees, Turner said. If an organization devotes the necessary time and resources to developing its mission statement, Turner said, it can build a united workforce: “That message is really building strategically on what that vision is to very crisply and articulately tie back to what that vision is and represented to that workforce. Then those actions build on the message.”